An export website separate from your local site makes sense when foreign buyers need different products, prices, language and proof than local customers. If you sell the same range to both, one site with an export section is usually enough. Exporters typically need product specifications, certifications, minimum order quantities and an RFQ form. Builds start from Rs 85,500.
Key Takeaways
- Split when local and export buyers see different products, prices and terms; otherwise use an export section.
- Export buyers look for specifications, certifications, capacity, minimum orders and responsiveness.
- Use English first, add buyers' languages only where you can reply in them.
- A neutral .com often suits export sites; keep a .pk for local customers if you split.
- Do not show local retail prices to wholesale buyers abroad; use request-for-quotation forms instead.
The Exporter's Website Problem
Many Pakistani manufacturers in Sialkot, Faisalabad, Lahore and Gujranwala have a website built for local customers: Urdu and English text, rupee prices, cash on delivery, WhatsApp ordering. When they start exporting, this site confuses foreign buyers. A buyer from Germany sees retail prices in rupees, a COD banner and Eid offers, and wonders whether this is the right supplier for a container order. The question is whether to adapt the existing site or build an export website separate from it.
When Is an Export Website Separate From the Local Site Worth It?
| Situation | Recommended set-up |
|---|---|
| Same products for both, mainly wholesale | One site with a clear export section and RFQ form |
| Local retail store plus export wholesale | Separate export site; the retail site keeps its prices and COD |
| Different brands or product lines for export | Separate export site under the export brand |
| Private-label manufacturing for foreign brands | Separate site focused on capability, not consumer products |
| Small export volumes, mainly marketplace sales | Export section first; split later if it grows |
Our guide to exporter websites for B2B buyers covers the general build, and our guide to international shipping from a Pakistani store covers retail exports.
What Do Export Buyers Look For?
- Product specifications: materials, sizes, tolerances, packaging and labelling options.
- Certifications: the quality, safety or sustainability certificates you genuinely hold, with copies available.
- Capacity: monthly production, lead times and sample policy.
- Minimum order quantities and whether you do private label.
- Company proof: registration, factory photos and videos, export history, trade fair participation.
- Responsiveness: a clear RFQ form, business email on your domain and reply times stated honestly.
Language and Currency
Write the export site in clear, plain English first, because most international B2B buyers use it. Add other languages, such as German, Arabic or Spanish, only if you can reply to enquiries in them; a translated site with English-only replies disappoints buyers. Use hreflang tags if you publish several language versions. For prices, wholesale export pages usually show "request a quote" rather than fixed prices, because prices depend on quantity, packaging and shipping terms. If you show indicative prices, use the buyer's currency and state the shipping terms used.
Which Domain Should an Export Site Use?
A .com is neutral and familiar to buyers worldwide, which suits most export sites. A .pk signals a Pakistani business clearly, which can help local customers but may make the site look locally focused to foreign buyers. If you split, a common approach is a .com for export and a .pk for local sales, each focused on its own audience. Register both in your company's name. Our guide on switching between .com and .pk explains the trade-offs.
Building Trust With Buyers You Have Never Met
Foreign buyers often check a supplier's website before a video call. Real factory photos and short videos, team photos, a physical address, certifications with numbers that can be verified, and case studies of products made for other markets build confidence. Avoid stock photos of factories and inflated claims; experienced buyers spot them quickly. Keep the site fast for visitors abroad, which a content delivery network can help with.
Handling Export Enquiries Well
An export enquiry that waits three days for a reply is often lost to a supplier in another country. Route RFQ forms to a named person who checks them daily, send an acknowledgement within hours with when a full quote will follow, and keep a simple record of each enquiry and its outcome. Ask buyers for the details you need to quote in the form itself, such as quantities, sizes, packaging and destination port. Clear, fast responses are one of the strongest signals a supplier can give, and they cost nothing.
What Does a Separate Export Website Cost?
An export site with product catalogues, specification pages, certifications and RFQ forms usually fits our business package at Rs 85,500. Multi-language versions, buyer portals with order tracking or integration with your ERP need custom work. See our business website packages or ask for a written quote.
Frequently Asked Questions
How We Researched This Guide
We compared what local and export buyers need from a Pakistani manufacturer's website, reviewed Google's guidance on multi-regional and multilingual sites, and priced the build from our published packages. Sources checked on 3 November 2026.
Sources
- Google Search Central: Managing multi-regional and multilingual sites
- Google Search Central: Tell Google about localized versions of your page
- Cloudflare
- Schema.org: Organization
Disclosure: Kamboh Associates sells the web development services discussed here. Other providers' prices are quoted from their own public pages on the dates shown and may have changed. We correct errors as soon as they are reported. First published ; last reviewed .
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