An export company website wins foreign buyers when it shows exactly what you make, your capacity and minimum order, real certifications, factory photos, a request-for-quotation form and contact hours in the buyer's time zone. Pakistan is 4 to 5 hours ahead of the UK. A 10-page exporter website starts from Rs 85,500.
Key Takeaways
- Foreign buyers judge an exporter by product detail, capacity, compliance and how quickly you reply.
- A request-for-quotation form that asks the right questions turns visitors into qualified leads.
- Show only certifications and audits you genuinely hold, with certificate numbers buyers can verify.
- Write in clear international English, with units, Incoterms and lead times buyers expect.
- State your working hours in buyers' time zones and reply to enquiries within one business day.
What Do Foreign Buyers Check on an Export Company Website?
A buyer in Germany, the US or the UAE who lands on a Pakistani exporter's website is usually comparing several suppliers, often from different countries. Within a minute they want to know: Do you make what I need? Can you handle my quantity? Are you compliant with what my customers require? Will you reply quickly and clearly? An export company website wins by answering all four on the first visit.
This guide is for exporters selling to foreign buyers. If your main customers are domestic distributors and dealers, our B2B catalogue website guide fits better.
Which Pages and Features Matter Most?
| Feature | What buyers look for |
|---|---|
| Product range pages | Categories, materials, sizes, customisation options, sample photos |
| Capacity and MOQ | Monthly capacity, minimum order quantity, typical lead time |
| Factory and process | Real photos or video of production, quality checks, packing |
| Certifications and audits | Only those you hold, with numbers and validity dates |
| Request for quotation | A form that captures product, quantity, destination and timeline |
| Contact and hours | Email, WhatsApp, phone, and working hours in buyer time zones |
How Should a Request-for-Quotation Form Work?
A request for quotation, or RFQ, is a buyer's request for your price on a specific order. A good RFQ form saves several emails by asking the right things upfront:
- company name, country and buyer's role
- product category and specification, with an option to upload a tech pack or drawing
- quantity per order and per year
- destination port or city, and preferred Incoterm such as FOB or CIF
- target delivery date and whether samples are needed
Send each RFQ to the right sales person with an automatic acknowledgement to the buyer. Reply with a quotation or questions within one business day; slow replies lose buyers to competitors in other countries.
How Should You Show Certifications?
Buyers increasingly ask about quality, social compliance and environmental standards. List only certifications and audits your factory genuinely holds, with the certificate number, issuing body and validity date, and link to the issuer's verification page where one exists. Never display a logo for a certification you do not hold or that has expired. Experienced buyers check, and a false claim ends the relationship, and possibly worse.
How Should an Exporter Website Be Written?
- Use clear international English with short sentences; many buyers read English as a second language.
- Give measurements in the units your market expects, such as centimetres and inches, grams and ounces.
- Use trade terms correctly: MOQ, lead time, Incoterms, HS code where relevant.
- Avoid local slang and long company histories on the home page; put the product first.
- If you sell to the Gulf or Europe, consider translated pages for key markets once the English site is strong.
How Should You Handle Time Zones?
Pakistan is 4 hours ahead of the UK during British Summer Time and 5 hours ahead in winter, and 1 hour ahead of the UAE all year. Pakistan does not change its clocks. State your office hours on the contact page with the UK, Gulf and US equivalents, and set an out-of-hours auto-reply that promises a reply by a specific time. Our UK website cost guide explains the time difference in more detail for UK clients.
How Do Foreign Buyers Find Exporters?
Buyers search for specific products plus "manufacturer" or "supplier", such as "leather gloves manufacturer Pakistan". Give each main product category its own page with real photos, specifications and a short paragraph on your capabilities. These pages can appear in search and give trade-show contacts a reason to look you up. Payments for export orders usually go by invoice and bank transfer; our guide to Stripe and PayPal alternatives covers the options.
What We Would Build for You
For exporters, we usually build a business website of up to 10 pages from Rs 85,500, with product category pages, a capacity and factory section, a certifications page set up with verification links, an RFQ form with file upload, and contact details in several time zones. Larger catalogues or buyer logins are scoped separately. See our business websites service and our websites by industry hub.
Frequently Asked Questions
How We Researched This Guide
Time differences are the settled figures from our UK and Dubai guides. Search guidance follows Google Search Central pages, checked 29 October 2026. The RFQ fields and page list reflect how we scope exporter websites. We quote no export statistics. Prices are our own published packages.
Sources
- Google Search Central — SEO starter guide
- Google Search Central — Managing multi-regional and multilingual sites
- Google Search Central — Creating helpful, reliable, people-first content
- WhatsApp Business — Business Platform
- PageSpeed Insights — test speed for overseas visitors
Disclosure: Kamboh Associates sells the web development services discussed here. Other providers' prices are quoted from their own public pages on the dates shown and may have changed. We correct errors as soon as they are reported. First published ; last reviewed .
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