An ecommerce website in Pakistan typically costs Rs 80,000 to Rs 600,000 to build in 2026, depending on product count, payments and integrations. Running costs add hosting or a Shopify plan (from $29 a month billed yearly) and about 1.5–3% per wallet or card payment. Our store package is Rs 157,500.
Key Takeaways
- The build price depends mainly on product count, payment and courier integrations, and how much custom design you want.
- The real cost of a store is build plus monthly running costs plus payment fees. Compare all three over two years, not just the build.
- Shopify Payments is not available to Pakistan-based businesses, so card and wallet payments on Shopify go through a third-party gateway and attract an extra Shopify fee on lower plans.
- Cash on delivery still dominates in Pakistan; a good store reduces fake COD orders with confirmation steps.
- Our e-commerce package: Rs 157,500 for up to 100 products, COD, a wallet or bank gateway, courier booking and order management.
How Much Does an Ecommerce Website Cost in Pakistan?
Published 2026 price guides from Pakistani agencies give overlapping but consistent ranges for e-commerce builds. Grouped by the size of store, they look like this:
| Store size | Typical build price (PKR) | Typical contents |
|---|---|---|
| Small catalogue (up to ~50 products) | Rs 80,000 – 200,000 | Theme-based store, cash on delivery, one payment method, basic courier flow |
| Growing brand (50–500 products) | Rs 150,000 – 350,000 | Custom design, variants and size charts, wallet and card payments, courier integration, discounts |
| Large or complex store | Rs 250,000 – 600,000+ | Large catalogue, customer accounts, multiple warehouses, ERP or inventory sync, marketplace feeds |
Our own e-commerce package costs Rs 157,500 and covers up to 100 products, cash on delivery, a JazzCash, Easypaisa or bank gateway, a courier booking flow, order management and WhatsApp ordering. Larger catalogues and custom integrations are quoted on scope.
Shopify vs WooCommerce vs Custom: Total Cost Compared
The platform you choose changes both the build cost and what you pay every month. The table compares the three for a typical Pakistani store selling around 60 products.
| Shopify | WooCommerce (WordPress) | Custom-built store | |
|---|---|---|---|
| Build cost | Lower to medium | Lower to medium | Highest |
| Monthly platform fee | $29–$79 billed yearly ($39–$105 monthly) | None; hosting about Rs 5,500–15,000 a year, more for busy stores | Hosting only |
| Extra fee on online payments | 2% on Basic, 1% on Grow, 0.6% on Advanced when using a third-party gateway | None from the platform | None from the platform |
| Pakistani gateways (JazzCash, Easypaisa, PayFast) | Through apps or manual methods; check each provider's current support | Plugins widely available | Integrated to your specification |
| Who maintains it | Shopify handles hosting and security | You or your developer (updates, backups, security) | Your developer |
| Best for | Brands that want low maintenance and plan to sell abroad too | Cost-conscious stores that want full control | Unusual business models, marketplaces, heavy integrations |
There is no single best platform. For most Pakistani stores starting with cash on delivery and local wallets, WooCommerce keeps monthly costs lowest. Shopify suits brands that value low maintenance and are comfortable paying a US-dollar subscription. Custom builds make sense when your process does not fit a standard store. Our detailed Shopify price guide covers the Shopify side.
What Do Payment Gateways Cost in Pakistan?
Payment fees are a running cost of every online sale, so they belong in your budget from day one. Rates are negotiated per merchant, but published and reported figures in 2026 look like this:
| Method | Reported fee per transaction | Notes |
|---|---|---|
| JazzCash / Easypaisa (wallet) | about 1.5% – 3% | Depends on your agreement and volume |
| PayFast (wallets and bank accounts) | about 2.2% | A one-time setup charge of about Rs 20,000 and service tax are reported on top |
| Local debit/credit cards | about 2.5% – 3% | Varies by gateway |
| International cards | about 3.5% | Higher because of cross-border processing |
| Cash on delivery | courier COD charge | No gateway fee, but you carry the risk of refused parcels |
Treat these as planning figures and ask each gateway for a written rate. On Shopify, add the platform's own fee for third-party gateways on top.
Cash on Delivery: Plan for It, Then Reduce It
Most Pakistani shoppers still prefer to pay cash on delivery, and a store that refuses COD often loses sales. The cost of COD is not a gateway fee but refused parcels: you pay delivery and return charges on orders that never convert. A well-built store reduces this with:
- An order confirmation step by WhatsApp or SMS before dispatch.
- A small advance or delivery charge for high-risk orders or areas.
- A discount for paying online, which nudges customers toward wallets.
- Clear delivery times and return rules on every product page.
These features cost little to build but can save far more than their price within months.
Costs People Forget to Budget For
- Product photography and descriptions. A store with 100 products needs 100 sets of photos and descriptions. If you do not have them, budget for them separately.
- Paid apps or plugins. Size charts, reviews, abandoned-cart messages and courier apps often carry monthly fees.
- Courier account and COD settlement. Couriers charge per parcel and take time to settle COD amounts.
- Exchange-rate exposure. Shopify and many apps bill in US dollars, so your rupee cost moves with the exchange rate.
- Maintenance. Stores change constantly: new products, sales, plugin updates. Plan for monthly support.
Worked Example: A 60-Product Clothing Store
A Lahore boutique wants 60 products with sizes and colours, COD, Easypaisa and card payments, courier booking and a WhatsApp order button.
- WooCommerce route: build at our store price of Rs 157,500; hosting about Rs 10,000–15,000 a year; gateway fees per sale; optional maintenance from Rs 7,200 a month.
- Shopify route: a similar build price; Basic plan at $29 a month billed yearly; a 2% Shopify fee on gateway payments on Basic, on top of the gateway's own fee; COD orders carry no Shopify transaction fee.
Over two years, the WooCommerce route usually costs less in fees, while the Shopify route needs less technical upkeep. The right choice depends on whether you value lower running costs or lower maintenance.
What to Ask an E-commerce Developer
- Which platform do you recommend for my products and why?
- Which payment methods will be live at launch, and who opens the merchant accounts?
- Which courier will be integrated, and does booking happen automatically?
- How will fake COD orders be reduced?
- Who owns the domain, hosting or Shopify account?
- What training will my staff get for adding products and handling orders?
If you are still deciding whether to build a store at all, compare our e-commerce service with the costs above, or see the overall website price guide.
Frequently Asked Questions
How We Researched This Guide
We compared the e-commerce price bands published by four Pakistani agencies in October 2026 and grouped them by store size. Shopify plan prices and fees come from a Pakistan pricing check dated 9 October 2026, and payment fees from published gateway reviews and comparisons; we label these as reported figures because gateways negotiate rates per merchant. The worked example uses our published store package and typical hosting prices.
Sources
- Ezitech — Website Development Cost in Pakistan 2026 (e-commerce band)
- Webo Creators — Business Website Development Cost in Pakistan
- Progriso — Website Development Cost in Pakistan 2025–2026
- Digital Sita — Website Development Price in Pakistan 2026
- Pakera — Shopify plans and fees for Pakistan (checked 9 Oct 2026)
- Rapid Gateway — PayFast Pakistan review: fees (2026)
- Digiteazy — Payment gateways in Pakistan compared
- WHTop — Shared hosting plans in Pakistan
Disclosure: Kamboh Associates sells the web development services discussed here. Other providers' prices are quoted from their own public pages on the dates shown and may have changed. We correct errors as soon as they are reported. First published ; last reviewed .
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