A restaurant website with online ordering in Pakistan lets regular customers order directly through your menu, by WhatsApp or checkout, so you keep the margin a delivery marketplace would take as commission. Keep the marketplace for new customers. A direct ordering website starts from Rs 157,500.
Key Takeaways
- Delivery marketplaces bring new customers but charge commission on each order; direct orders keep that margin.
- Your website should take repeat orders from customers who already know you.
- Delivery zones, minimum order and delivery charges must be set clearly per area.
- WhatsApp ordering from the menu suits many Pakistani restaurants better than a full checkout at first.
- You need your own riders or a delivery arrangement to take direct delivery orders.
Why Add Online Ordering to a Restaurant Website in Pakistan?
Food delivery marketplaces have changed how Pakistanis order, and they are useful: they bring customers who have never heard of you. They also charge the restaurant a commission on each order, set by your contract with them. For a customer who already orders from you every week, paying that commission again and again is a cost you can reduce.
A restaurant website with online ordering is not a replacement for the apps. It is a second channel for regulars, for customers who find you on Google Maps, and for large or catering orders that you would rather handle directly.
How Much Does Commission Really Cost? A Worked Example
Illustrative example. We do not quote any marketplace's commission rate, because rates vary by contract and change. Use the rate in your own agreement. The table shows what each 10 percentage points of commission costs on a Rs 2,000 order.
| Commission in your contract | Cost on a Rs 2,000 order | Cost on 300 such orders a month |
|---|---|---|
| 10% | Rs 200 | Rs 60,000 |
| 20% | Rs 400 | Rs 120,000 |
| 30% | Rs 600 | Rs 180,000 |
Direct orders are not free: you pay for riders or a delivery service, gateway charges on online payments and some marketing. Even so, if a third of your regulars order direct, the saving can cover the website quickly. Run the numbers with your own rate and volumes.
Which Features Does an Ordering Website Need?
| Feature | Why it matters |
|---|---|
| Menu with photos and prices | Customers decide in seconds on a phone |
| Add-ons and options | Spice level, extra cheese, drink choice, half or full |
| Delivery zones | Areas you deliver to, with charge and minimum order per zone |
| Opening hours and order cut-off | Stops orders when the kitchen is closed |
| Payment options | Cash on delivery, plus wallet, card or Raast if you want |
| Order alerts | Sound alert on a kitchen tablet, plus WhatsApp to the manager |
| Branch selection | Routes orders to the nearest branch |
WhatsApp Ordering or Full Checkout: Which Should You Start With?
Many Pakistani restaurants already take orders on WhatsApp. A simple first step is a menu website where the customer builds an order and taps "Send on WhatsApp", which opens a chat with the items, total and address already written. Staff confirm and dispatch as they do now. It costs less and needs no new habits.
A full checkout with order screens, kitchen alerts and online payment suits restaurants with steady volume, several branches or a team that would otherwise retype WhatsApp orders. Many start with WhatsApp ordering and upgrade within a year.
How Should You Set Delivery Zones?
List areas by name, because customers know their area better than a radius. For each zone, set the delivery charge, minimum order and expected time. Be honest about times at peak hours; a late order spoils the meal and the review. If you use a third-party rider service, agree how it receives orders and how cash on delivery money comes back to you.
How Do Customers Find Your Restaurant Online?
Your Google Business Profile is often the first thing customers see: photos, hours, menu link and reviews. Link it to the ordering page, keep hours accurate, especially in Ramadan and on public holidays, and reply to reviews. Put your website link and a QR code on takeaway bags and table cards so app customers can order direct next time.
What We Would Build for You
For a single outlet, a menu website with WhatsApp ordering can be built as a business website from Rs 85,500. A full ordering site with cart, delivery zones, kitchen alerts, cash on delivery and an online payment option is built from Rs 157,500. Multi-branch systems with rider assignment are web applications from Rs 360,000. Every project starts with a written scope and a fixed price. See our online ordering and store development service, our websites by industry hub and our payment gateway comparison. Hotels with restaurants may also like our hotel booking website guide.
Frequently Asked Questions
How We Researched This Guide
We quote no delivery marketplace commission rate, because rates are set by contract and we could not source a current public figure; the commission table shows the maths at 10%, 20% and 30% for illustration only. Business Profile and WhatsApp points follow official help pages, checked 29 October 2026. Prices are our own packages.
Sources
- Google Business Profile Help — Create and manage your Business Profile
- Google Search Central — Local business structured data
- WhatsApp Help Center — How to use click to chat
- State Bank of Pakistan — Press release on Raast P2M, 6 December 2023
- web.dev — Largest Contentful Paint
Disclosure: Kamboh Associates sells the web development services discussed here. Other providers' prices are quoted from their own public pages on the dates shown and may have changed. We correct errors as soon as they are reported. First published ; last reviewed .
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