A multi location website needs one real page per branch, each with its own address, hours, phone, photos, team and services available there, plus a store locator and one Google Business Profile per branch. Avoid copying the same page with only the city name changed. Branch-ready builds start from Rs 85,500.
Key Takeaways
- Create a page only for branches that physically exist, each with genuinely local details.
- Copied pages that change only the city name are doorway pages and can hurt the whole site.
- Give every branch its own Google Business Profile with matching name, address and phone.
- Add LocalBusiness structured data per branch page, nested under the main organisation.
- A store locator helps visitors find the nearest branch; keep hours and holiday timings current.
The Multi Location Website Problem
A pharmacy chain with eight branches in Lahore, a school with campuses in three cities, a car workshop with outlets in Rawalpindi and Islamabad: each needs customers to find the right branch quickly. The common mistake is creating dozens of nearly identical pages, one per area or city, with only the name swapped. Google calls these doorway pages, and its spam policies warn against them. A good multi location website does the opposite: fewer pages, each one genuinely useful to someone visiting that branch.
What Should Each Branch Page Contain?
| Element | Why it matters |
|---|---|
| Full address and map | The first thing a visitor needs |
| Phone and WhatsApp for that branch | Calls reach the right staff |
| Opening hours and holiday timings | Avoids wasted trips |
| Photos of that branch, inside and outside | Helps people recognise it |
| Services or stock available there | Not every branch offers everything |
| Branch manager or team | Adds a local, human touch |
| Parking, landmarks and directions | Practical details unique to the location |
| Reviews from that branch's customers | Local proof of quality |
These details make each page different in substance, not just in name. If you cannot write that much about a location, it may not need its own page.
Why Do Copied City Pages Hurt?
Creating pages for areas where you have no branch, or copying the same text across many city pages, is a tactic Google's spam policies specifically address. It can lower trust in the whole site, not only those pages. If you serve customers in areas without a branch, such as home delivery across Lahore, describe your service areas on one page instead of creating a page for each neighbourhood. Our guide to Google Business Profile in Pakistan explains how service areas work on Maps.
How Should Google Business Profiles Work for Several Branches?
Each physical branch that serves customers in person should have its own Google Business Profile. Use the same business name pattern, the branch's own address and phone, accurate hours and the correct category. Link each profile to its branch page on the website, not just the homepage. Businesses with many locations can manage profiles together as a group. Keep the name, address and phone identical between the profile and the branch page.
Structured Data for Branches
Add LocalBusiness structured data, or a more specific type such as a store or medical clinic, to each branch page with its own address, phone, hours and coordinates. Connect each branch to the parent organisation. This helps search engines understand that the branches belong to one business. Our guide to schema markup for business websites explains the format, and Google's Rich Results Test checks it.
Store Locator and Navigation
A branch finder page with a list grouped by city, a map and a "nearest branch" option helps visitors on phones. Put a "Find a branch" link in the main menu. On each service page, mention which branches offer it. Avoid making visitors pick a city before they can see anything, which slows everyone down.
Keeping Branch Details Current
Outdated hours and closed branches still listed online are the biggest frustration for customers. Assign one person to update branch pages and Business Profiles together whenever hours, phone numbers or services change, and before Ramadan, Eid and public holidays. When a branch closes, mark it closed on the profile and redirect its page to the nearest branch.
What Does a Multi Location Website Cost?
A business with a few branches fits our business package at Rs 85,500, including branch pages, a locator and structured data. Large chains with many branches, stock by branch or booking per location may need custom development through our web app development service. If your branches are run by separate owners, see our guide to franchise website structure.
Frequently Asked Questions
How We Researched This Guide
We followed Google's spam policies on doorway pages, its local business structured data documentation and Business Profile guidance, and the branch details customers most often look for. Prices come from our published packages. Sources checked on 3 November 2026.
Sources
- Google Search Central: Spam policies (doorway pages)
- Google Search Central: LocalBusiness structured data
- Google Business Profile Help: Tips to improve your local ranking
- Schema.org: LocalBusiness
- Google Rich Results Test
Disclosure: Kamboh Associates sells the web development services discussed here. Other providers' prices are quoted from their own public pages on the dates shown and may have changed. We correct errors as soon as they are reported. First published ; last reviewed .
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